Salute the talents and walk towards the new | Warmly congratulate Kebei Laser Liu Xinrong on winning the "Star of wutong" and sharing the new path for private enterprises to go abroad
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Information activities
On December 30, the "wutong Star Gathering" in Ezhou was held in celebration and expectation, bringing together elites and talents from all walks of life to witness the vitality and future of the city. This event is not only a summary of the development achievements of Ezhou in the past year, but also a starting point for embarking on a new journey in the new year.
At the bright moment of the "wutong Star" activity, Liu Xinrong, Deputy General Manager of Cobay Laser, won the honorary cup of "New Ezhou People • wutong Star", which is not only recognition of his personal contributions, but also recognition of Cobay Laser's spirit of innovation and breakthrough.
Taking advantage of the unique advantages of Ezhou Huahu International Airport, Liu Xin, as a key step in promoting innovation for enterprises, revealed the secret of Kebei Laser's global expansion.
Located in Gedian Economic Development Zone, Kebei Laser was founded in 2006 and has been deeply involved in the laser industry for many years. It has won multiple awards such as the Hubei Province Specialized, Refined, Unique and New "Little Giant" Enterprise and the Science and Technology Innovation Practice Base.
But the aroma of wine is also afraid of deep alleys. "Continuing to stick to tradition will be difficult to meet the diversified needs of the market and the long-term development goals of enterprises. Upgrading and transformation are the inevitable choice for survival," Liu Xin said.
Liu Xin, born in 1999 and returning from studying abroad, began a bold reform and innovation with an international perspective and a daring mindset, injecting new vitality into Kebei.
Innovation leadership mainly focuses on two 'new' aspects. One is technological innovation, and the other is new media promotion, Liu Xin shared.
At first, the effectiveness of new media promotion was not good, but after a brief sense of frustration, Liu Xin and her colleagues quickly adjusted their mindset and re examined their marketing strategies. After thousands of attempts and changes in video style and content, Liu Xin finally found the most suitable track and quickly gained recognition from consumers.
Our fan base is growing day by day, and the number of views on our video channel is steadily increasing like a bamboo shoot. One video has reached 260000 views, and there are more than 80 accurate inquiries under this one video alone. Liu Xin shared two experiences: first, finding the right positioning and segmenting vertical fields, and second, persistently accumulating and collecting a large number of high-quality videos.
"The new media channel has had a great impact on us. This year, more than 50 million orders came from the Internet. I highly recommend you to try it," Liu Xin said.
With the innovation of marketing models and technology, and seizing the opportunity of changes in foreign manufacturing production lines, Kebei is exported overseas and shines at exhibitions in Chicago, Russia, South Korea, Saudi Arabia, and other places. It has showcased China's new quality productivity and creativity to the world.
''Thank you very much to the relevant government departments for their strong support to Kebei. After learning about our overseas plan, they quickly dispatched professional personnel to provide guidance and help us avoid many potential challenges and risks, especially in terms of customs clearance, tax refunds, and subsidy policies, which greatly accelerated Kebei's overseas process, " said Liu Xin.
Nowadays, the international reputation and competitiveness of Kebei Laser have been significantly enhanced, attracting more and more foreign customers to choose Kebei's products. As an Ezhou enterprise, Liu Xin said that Kebei will move towards globalization with a more open attitude and firm pace.
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